Objective
As the primary creative designer for Elliot in the Morning, I developed original campaign identities for recurring promotions, live events, and listener experiences that could adapt across digital, print, and live event environments.
The Challenge
For more than 25 years, Elliot in the Morning has built one of the most recognizable radio audiences in the DMV. As Digital Lead for DC101, I support the show across promotional campaigns, live events, sponsorships, digital creative and photography, developing visuals that feel distinctly EITM while adapting to everything from recurring giveaways to one-off listener experiences.
Creative Direction
Rather than treating each promotion as a standalone graphic, I approached every campaign as its own visual identity. By understanding the show’s personality, audience, and tone, I developed concepts that balanced individuality with consistency—distinct while unmistakably Elliot in the Morning.
Execution
Once each campaign identity was established, I expanded it into a cohesive system across social media, motion design, websites, promotional materials, event signage, and photography—adapting each asset to its platform while reinforcing the campaign’s visual identity.
Developing Original Campaign Identities
I created original visual identities for recurring promotions, live events, and special experiences. Each campaign carried its own personality while still feeling unmistakably Elliot in the Morning through design systems that felt fresh, recognizable, and authentic.
Extending the Brand Across Every Touchpoint
Once established, each campaign expanded into a complete visual system across social media, digital advertising, motion graphics, websites, signage, and promotional materials—creating a consistent experience wherever listeners encountered the brand.
Bringing Campaigns to Life
My role extended beyond design into live-event execution. I photographed artist interviews, meet-and-greets, concerts, and listener experiences while creating real-time social content and coordinating coverage across larger productions.
Outcome
Developed a growing library of recognizable campaigns that elevated the show’s creative presence across digital and live experiences, supporting photography, real-time content creation, and cross-station collaboration from concept through audience experience.