Objective
Unify three distinct brand identities into a cohesive visual system for a World Pride parade float and supporting campaign materials.
The Challenge
Blend three distinct brand identities into one cohesive visual system for World Pride 2025 in Washington, DC. Promotional materials also needed to drive both Pride participation and Pride Radio listenership while maintaining a unified, recognizable look.
Creative Direction
The visual approach focused on a bold, vibrant system that could translate across both physical and digital environments—balancing multiple brand identities without losing clarity, using color and energy to reflect Pride, and designing for high visibility at a large-scale live event.
Execution
Designed large-scale float graphics optimized for movement, visibility, and crowd engagement. Created promotional assets to extend the campaign beyond the live event and captured content on-site for ongoing social and digital use.
Campaign Visuals
A vibrant, multi-brand visual system brought the parade float and supporting campaign materials together for World Pride 2025.
Large-Scale Environmental Design
The graphic system was designed to remain clear, high-impact, and cohesive across the physical float, live event environment, and supporting digital experiences.
On-Site Content Capture
Photography and video extended the campaign beyond the parade, reinforcing brand presence and audience engagement across social content.
Outcome
The final execution brought HOT 99.5’s World Pride presence to life through a bold, high-energy visual system designed for visibility at scale. The float became a moving centerpiece within the parade, capturing attention in person and across social content.
