Brands Involved
Brands Involved
Objective
As the primary creative designer for Elliot in the Morning, one of Washington, D.C.'s most recognizable morning radio shows, I developed original campaign identities supporting recurring promotions, live events, and listener experiences. My goal was to create memorable visual systems that strengthened the show's brand while adapting seamlessly across digital, print, and live event experiences.
Objective
As the primary creative designer for Elliot in the Morning, one of Washington, D.C.'s most recognizable morning radio shows, I developed original campaign identities supporting recurring promotions, live events, and listener experiences. My goal was to create memorable visual systems that strengthened the show's brand while adapting seamlessly across digital, print, and live event experiences.
The Challenge
Designing for a personality-driven brand meant creating campaigns that felt fresh without losing the familiarity listeners associated with Elliot in the Morning. With minimal creative direction, each promotion required a unique visual identity that reflected the show's voice while remaining flexible enough to expand across multiple platforms and event formats.
The Challenge
Designing for a personality-driven brand meant creating campaigns that felt fresh without losing the familiarity listeners associated with Elliot in the Morning. With minimal creative direction, each promotion required a unique visual identity that reflected the show's voice while remaining flexible enough to expand across multiple platforms and event formats.
Creative Direction
Rather than treating each promotion as a standalone graphic, I approached every campaign as its own visual identity. By understanding the show's personality, audience, and tone, I developed original concepts that balanced individuality with consistency, allowing each promotion to feel distinct while remaining unmistakably Elliot in the Morning.
Creative Direction
Rather than treating each promotion as a standalone graphic, I approached every campaign as its own visual identity. By understanding the show's personality, audience, and tone, I developed original concepts that balanced individuality with consistency, allowing each promotion to feel distinct while remaining unmistakably Elliot in the Morning.
Execution
Once each campaign identity was established, I expanded it into a cohesive creative system across every audience touchpoint. From social media graphics and motion design to websites, promotional materials, event signage, and photography, each asset reinforced the campaign's visual identity while adapting to the unique requirements of its platform.
Execution
Once each campaign identity was established, I expanded it into a cohesive creative system across every audience touchpoint. From social media graphics and motion design to websites, promotional materials, event signage, and photography, each asset reinforced the campaign's visual identity while adapting to the unique requirements of its platform.
Developing Original Campaign Identities
One of my primary responsibilities was creating original visual identities for the show's recurring promotions, live events, and special experiences. Each campaign required its own personality while still feeling unmistakably Elliot in the Morning. By understanding the show's humor, audience, and established voice, I developed branding systems that felt fresh, recognizable, and authentic across every promotion.
Developing Original Campaign Identities
One of my primary responsibilities was creating original visual identities for the show's recurring promotions, live events, and special experiences. Each campaign required its own personality while still feeling unmistakably Elliot in the Morning. By understanding the show's humor, audience, and established voice, I developed branding systems that felt fresh, recognizable, and authentic across every promotion.
Extending the Brand Across Every Touchpoint
Once a campaign identity was established, it expanded into a complete visual system. From social media graphics and digital advertising to motion graphics, websites, signage, and promotional materials, every deliverable was designed to create a consistent experience wherever listeners interacted with the brand. Rather than treating each piece as a standalone graphic, I focused on building cohesive campaigns that remained recognizable across every platform.
Extending the Brand Across Every Touchpoint
Once a campaign identity was established, it expanded into a complete visual system. From social media graphics and digital advertising to motion graphics, websites, signage, and promotional materials, every deliverable was designed to create a consistent experience wherever listeners interacted with the brand. Rather than treating each piece as a standalone graphic, I focused on building cohesive campaigns that remained recognizable across every platform.
Bringing Campaigns to Life
My role extended beyond design into the execution of live events. I photographed artist interviews, meet-and-greets, concerts, and listener experiences while creating real-time content for social media throughout each event. For larger productions, I also coordinated content coverage across multiple photographers and locations, ensuring important moments were captured while maintaining a consistent visual presence across Elliot in the Morning and collaborating station channels.
Bringing Campaigns to Life
My role extended beyond design into the execution of live events. I photographed artist interviews, meet-and-greets, concerts, and listener experiences while creating real-time content for social media throughout each event. For larger productions, I also coordinated content coverage across multiple photographers and locations, ensuring important moments were captured while maintaining a consistent visual presence across Elliot in the Morning and collaborating station channels.
Outcome
Developed a growing library of recognizable campaigns that elevated the show's creative presence across digital and live experiences. Beyond design, I supported live event execution through photography, real-time content creation, and cross-station collaboration, ensuring each campaign remained visually consistent from concept through audience experience.
Elliot in the Morning
A long-running creative ecosystem
Year
2022 – Present
Year
2022 – Present
Elliot in the Morning
A long-running creative ecosystem
Year
2022 – Present