Brands Involved
Brands Involved
Objective
To transform The Band Perry’s return into a high-energy, multi-market fan experience by driving awareness, excitement, and real-time engagement across six free pop-up performances while maintaining a cohesive artist-forward identity across Baltimore and the DMV.
Objective
To transform The Band Perry’s return into a high-energy, multi-market fan experience by driving awareness, excitement, and real-time engagement across six free pop-up performances while maintaining a cohesive artist-forward identity across Baltimore and the DMV.
The Challenge
How do you make six performances across two days feel exciting and unique without overwhelming audiences with repetitive content?
Because Baltimore’s activation happened first, there was also a strategic need to preserve excitement for the following day’s DMV takeover. The challenge became balancing real-time coverage while intentionally pacing content, rotating moments, and ensuring audiences in both markets still experienced surprise and excitement.
At the same time, the project required live decision-making across moving schedules, multiple venues, artist access, severe weather pivots, same-day editing, and real-time publishing.
The Challenge
How do you make six performances across two days feel exciting and unique without overwhelming audiences with repetitive content?
Because Baltimore’s activation happened first, there was also a strategic need to preserve excitement for the following day’s DMV takeover. The challenge became balancing real-time coverage while intentionally pacing content, rotating moments, and ensuring audiences in both markets still experienced surprise and excitement.
At the same time, the project required live decision-making across moving schedules, multiple venues, artist access, severe weather pivots, same-day editing, and real-time publishing.
Creative Direction
Working from The Band Perry’s official Psycho Rodeo Tour creative system, I adapted artist-provided PSD assets into a custom “Psycho Rodeo RADIO Tour” campaign identity for Baltimore and DMV radio-exclusive pop-up performances.
The visual system was designed to feel authentic to the band’s existing brand while integrating station presence, local market relevance, and same-day event urgency.
The final adapted creative was approved by artist and label teams with no requested revisions.
Creative Direction
Working from The Band Perry’s official Psycho Rodeo Tour creative system, I adapted artist-provided PSD assets into a custom “Psycho Rodeo RADIO Tour” campaign identity for Baltimore and DMV radio-exclusive pop-up performances.
The visual system was designed to feel authentic to the band’s existing brand while integrating station presence, local market relevance, and same-day event urgency.
The final adapted creative was approved by artist and label teams with no requested revisions.
Execution
Across two consecutive production days, I managed real-time social coverage, photography, video capture, editing, approvals, and live publishing for six performances across Baltimore and the DMV.
The activation included:
LIVE on-air appearance with Michael J & Candace on 93.1 WPOC
Artist-recorded radio liners
Camden Yards/Orioles activation, including ceremonial first pitch coverage
Six free performances across seven venues
Severe weather pivots during the DMV takeover
Same-day editing and publishing throughout both activations
Throughout the project, I served as the primary point of content approval and creative direction while collaborating with promotions support on-site.
Execution
Across two consecutive production days, I managed real-time social coverage, photography, video capture, editing, approvals, and live publishing for six performances across Baltimore and the DMV.
The activation included:
LIVE on-air appearance with Michael J & Candace on 93.1 WPOC
Artist-recorded radio liners
Camden Yards/Orioles activation, including ceremonial first pitch coverage
Six free performances across seven venues
Severe weather pivots during the DMV takeover
Same-day editing and publishing throughout both activations
Throughout the project, I served as the primary point of content approval and creative direction while collaborating with promotions support on-site.
Social Strategy
Rather than relying solely on repetitive concert clips, coverage focused on creating a more dynamic, emotionally resonant social experience.
Content intentionally mixed:
Performance highlights
Backstage and candid artist moments
Fan reactions and singalongs
Trend-forward video formats and audio
Venue-specific storytelling
Because Baltimore preceded the DMV activation, content was intentionally paced to preserve mystery and excitement for the following day while still maximizing engagement in real time.
Social Strategy
Rather than relying solely on repetitive concert clips, coverage focused on creating a more dynamic, emotionally resonant social experience.
Content intentionally mixed:
Performance highlights
Backstage and candid artist moments
Fan reactions and singalongs
Trend-forward video formats and audio
Venue-specific storytelling
Because Baltimore preceded the DMV activation, content was intentionally paced to preserve mystery and excitement for the following day while still maximizing engagement in real time.
Results
The takeover generated strong engagement across WPOC and WMZQ social channels throughout both activations.
Performance Highlights
61K+ views on top-performing WPOC content
Multiple Baltimore posts generating 10K–40K+ views
Multiple WMZQ same-day reels/posts generating 1K–4K+ views
200K+ total social views/impressions across the activation
By prioritizing content variety, emotional storytelling, and platform-native formats, the campaign maintained strong momentum across six performances without audience fatigue.
Results
The takeover generated strong engagement across WPOC and WMZQ social channels throughout both activations.
Performance Highlights
61K+ views on top-performing WPOC content
Multiple Baltimore posts generating 10K–40K+ views
Multiple WMZQ same-day reels/posts generating 1K–4K+ views
200K+ total social views/impressions across the activation
By prioritizing content variety, emotional storytelling, and platform-native formats, the campaign maintained strong momentum across six performances without audience fatigue.
All Day Event Photography
All Day Event Photography
Outcome
Coordinating a two-market tour across multiple venues, artists, partners, and stations required balancing creative consistency with real-time execution. From campaign branding through live coverage, the project demonstrated my ability to manage large-scale event marketing while maintaining a cohesive visual identity across every touchpoint.
The Band Perry: Psycho Rodeo RADIO Tour
WMZQ & WPOC | Baltimore + DMV | Multi-Day Live Event & Social Coverage
Campaign Branding Social Media Strategy Event Marketing Live Social Coverage Photography Video Capture Content Creation Reels & Short-Form Video Promotional Graphics Story Content Artist Content Real-Time Publishing
Year
2026
Deliverables
Creative Direction
Campaign Design
Event Branding
Digital & Social Assets
Motion Design
Video Production
Artist Content
Event Photography
Real-Time Social Coverage
Sponsor Integration
Post-Event Content
The Band Perry: Psycho Rodeo RADIO Tour
The Band Perry: Psycho Rodeo RADIO Tour
WMZQ & WPOC | Baltimore + DMV | Multi-Day Live Event & Social Coverage
Campaign Branding Social Media Strategy Event Marketing Live Social Coverage Photography Video Capture Content Creation Reels & Short-Form Video Promotional Graphics Story Content Artist Content Real-Time Publishing
Year
2026
Deliverables
Creative Direction
Campaign Design
Event Branding
Digital & Social Assets
Motion Design
Video Production
Artist Content
Event Photography
Real-Time Social Coverage
Sponsor Integration
Post-Event Content