Objective
Build a cohesive creative presence around BIG 100’s role as the flagship radio home of the Washington Commanders, connecting the partnership across digital, social, game day and on-site experiences.
Challenge
Create a system built to move at the speed of sports.
The partnership spans everything from planned campaigns and physical branding to breaking game-day moments and player interviews. The challenge was building a recognizable identity that could stay consistent across seasons while remaining flexible enough to respond quickly to whatever was happening on and off the field.
The Partnership
Rather than treating each game or campaign as a standalone design, I developed a flexible visual system that could evolve throughout the season while remaining instantly recognizable. The work balanced the Commanders’ brand with BIG100’s identity across graphics, motion, photography, and environmental design.
Execution
Across multiple seasons, I supported nearly every phase of BIG100’s Commanders partnership: game-day graphics, training camp coverage, photography, interview environments, motion design, social campaigns, live activations, and branded experiences. Organized templates made rapid turnarounds possible without sacrificing quality.
Game Day Content
Designed recurring social graphics, score updates, promotional creative, and weekly content that kept BIG100’s coverage visually consistent throughout the NFL season.
Bringing the Brand Into the Real World
Extended the BIG 100 x Commanders identity beyond digital platforms through physical branded environments, including the station’s Commanders broadcast trailer and on-site activations.
Training Camp Content Production
Captured photography and created real-time content from training camp, community events, and station activations—translating live moments into engaging digital content.
Outcome
Built an evolving creative system for BIG 100's partnership with the Washington Commanders, connecting station identity, game-day promotion, physical environments, broadcast experiences, and original content across three seasons.