Brands Involved
Brands Involved
Objective
Support the full lifecycle of the HOT 99.5 Jingle Ball campaign by creating and adapting visual content, producing high-impact social and video assets, and capturing real-time content across the live event.
Objective
Support the full lifecycle of the HOT 99.5 Jingle Ball campaign by creating and adapting visual content, producing high-impact social and video assets, and capturing real-time content across the live event.
The Challenge
Jingle Ball is one of HOT 99.5’s largest annual events, requiring a high volume of creative across digital, social, sponsorship, and live event environments.
The challenge was balancing nationally provided branding with localized execution while supporting live event coverage, sponsor deliverables, and rapid post-event turnaround.
The Challenge
Jingle Ball is one of HOT 99.5’s largest annual events, requiring a high volume of creative across digital, social, sponsorship, and live event environments.
The challenge was balancing nationally provided branding with localized execution while supporting live event coverage, sponsor deliverables, and rapid post-event turnaround.
Creative Direction
The creative approach focused on translating a nationally recognized event into something that felt distinctly local while maintaining brand consistency across platforms.
Campaign creative prioritized high-energy, social-first content, while live event coverage focused on authenticity, access, and audience excitement.
Creative Direction
The creative approach focused on translating a nationally recognized event into something that felt distinctly local while maintaining brand consistency across platforms.
Campaign creative prioritized high-energy, social-first content, while live event coverage focused on authenticity, access, and audience excitement.
Execution
My role spanned the full campaign lifecycle, from pre-event promotion through post-event content distribution.
I concepted, directed, filmed, and edited the annual lineup announcement video, localized campaign assets for social, web, sponsorship, and sales, and coordinated live content capture during the event.
Following show night, I managed rapid artist interview turnaround for YouTube and national distribution.
Execution
My role spanned the full campaign lifecycle, from pre-event promotion through post-event content distribution.
I concepted, directed, filmed, and edited the annual lineup announcement video, localized campaign assets for social, web, sponsorship, and sales, and coordinated live content capture during the event.
Following show night, I managed rapid artist interview turnaround for YouTube and national distribution.
Campaign & Content System
Jingle Ball promotion began months before the event with a strong focus on building anticipation across social and digital platforms.
I led the concept and execution of HOT 99.5’s annual lineup announcement video, developing a horror trailer-inspired concept centered around a hacked office system revealing the artist lineup.
I localized nationally provided Jingle Ball assets across social, sales, web, and event touchpoints to create a cohesive local campaign.
Campaign & Content System
Jingle Ball promotion began months before the event with a strong focus on building anticipation across social and digital platforms.
I led the concept and execution of HOT 99.5’s annual lineup announcement video, developing a horror trailer-inspired concept centered around a hacked office system revealing the artist lineup.
I localized nationally provided Jingle Ball assets across social, sales, web, and event touchpoints to create a cohesive local campaign.
Event Content & Artist Coverage
During Jingle Ball, I coordinated real-time content capture across backstage, stage, VIP, and audience-facing moments to support social coverage and sponsor deliverables.
I also filmed artist interviews in the broadcast interview room for both local and national distribution while directing curated social content throughout the event.
Event Content & Artist Coverage
During Jingle Ball, I coordinated real-time content capture across backstage, stage, VIP, and audience-facing moments to support social coverage and sponsor deliverables.
I also filmed artist interviews in the broadcast interview room for both local and national distribution while directing curated social content throughout the event.
Post-Event Content & Distribution
Following the event, I managed rapid turnaround of artist interview content for local and national distribution.
Within 24 hours, interview footage was organized, edited, packaged with templated motion graphics, and delivered for YouTube and national use.
Post-Event Content & Distribution
Following the event, I managed rapid turnaround of artist interview content for local and national distribution.
Within 24 hours, interview footage was organized, edited, packaged with templated motion graphics, and delivered for YouTube and national use.
Outcome
The campaign supported one of HOT 99.5’s largest annual tentpole events through a cohesive mix of promotion, live content capture, and post-event distribution. By combining localized creative, real-time storytelling, and rapid content turnaround, the work extended audience engagement beyond show night while supporting artist, sponsor, and station visibility.
HOT 99.5 Jingle Ball
HOT 99.5 Jingle Ball • Capital One Arena
Creative Direction Event Branding Campaign Graphics Motion Design Social Content Digital Advertising Artist Interviews Live Event Photography Event Coverage Sponsor Integration
Year
2025
Deliverables
Creative Direction
Campaign Design
Event Branding
Digital & Social Assets
Motion Design
Video Production
Artist Content
Event Photography
Real-Time Social Coverage
Sponsor Integration
Post-Event Content
HOT 99.5 Jingle Ball
HOT 99.5 Jingle Ball
HOT 99.5 Jingle Ball • Capital One Arena
Creative Direction Event Branding Campaign Graphics Motion Design Social Content Digital Advertising Artist Interviews Live Event Photography Event Coverage Sponsor Integration
Year
2025
Deliverables
Creative Direction
Campaign Design
Event Branding
Digital & Social Assets
Motion Design
Video Production
Artist Content
Event Photography
Real-Time Social Coverage
Sponsor Integration
Post-Event Content