Arch Amenities Group
SOCIAL MEDIA AND MARKETING
Arch Amenities Group is a leading provider of amenities management and consulting services for commercial and residential properties including hotels, spas, meetings and events, private clubs, and recreation spaces worldwide.
Our social media page provides information about the company through photography, reels, and custom illustrations.
Creative Content Tools used: Adobe Photoshop, Adobe After Effects, Adobe Illustrator, Adobe Lightroom, and Procreate.
Analytics and Management Tools used: Sprout, ContentCal, Google Analytics, and Meta.
Custom Illustrations
To reflect the the 200+ facilities that Arch Amenities Group manages and provides services for, a location-based illustration is posted onto our social media accounts monthly. The illustrations give dimension and customization to our brand.
The first location post illustration can be found to the left with the caption below:
With sleepless nights and iconic city lights, strolling down the streets of New York City pulls you into its endless energy.
Often referred to as the ‘Big Apple’, this vibrant city is known for its exclusive shops, flashy Broadway performances, and high-flying business tycoons, and it’s a city that has long captivated people from all over the world, Arch Amenities Group included!
With more than 37 sites located in New York, Arch Amenities never forgets the excitement and wonder of the city that never sleeps.
#NewYork #NYC #fitness #spa #wellbeing #nutrition #wellness #TheArchWayToWellBeing #hotelspa #spabusiness #spaindustry #fitnessindustry #corporateretreat #meetingplanners
Have you BEAN to Chicago? We have!
The windy city houses one of AAG's corporate offices.
Arch Amenities Group manages OVER 45 properties located in Chicago, IL! These wellness properties have our hearts (and great pizza).
#chicago #fitness #spa #wellbeing #nutrition #wellness #TheArchWayToWellBeing #hotelspa #spabusiness #spaindustry #fitnessindustry #corporateretreat #meetingplanners
Hello, Sunshine (City)! ☀️
#Miami is known for its pristine beaches, non-stop nightlife, and fantastic warm weather. From digging your toes in the sand to Miami's Skyline, Miami has it all.
Arch Amenities Group manages 24 properties in the state of Florida, 10 of which are located in Miami! AAG will forever be Miami dreaming 🌴🌊
#Miami #florida #sunshinestate #fitness #spa #wellbeing #nutrition #wellness #TheArchWayToWellBeing #hotelspa #spabusiness #spaindustry #fitnessindustry #corporateretreat #meetingplanners
SOCIAL MEDIA REELS
To take advantage of Social Media Platforms, creating reels is a priority in our weekly posting. A “Wellness Break” reel is posted every Wednesday showing a wide range of wellness information, tutorials, and tips paired with trending music.
Screen captures of other “Wellness Break” reels can be found below.
Tools used: After Effects, Splice, Sprout Social, Tiktok for audio
ANALYTICS AND REPORTING
With the use of Google Analytics and Sprout Social Reporting, each month I would look at the insights on all of Arch Amenities Group’s social media platforms. From there I would determine which posts were successful and which posts didn’t receive the best engagement. This information would dictate the content and strategy created for the next month.
A detailed social media report providing a snapshot of the analytics is distributed to the corporate team each month. The report provides engagement, reach, and top posts of the month along with plans for future campaigns and engagement strategies.
DotCOMM Digital Marketing Award Recipient 2022
Arch Amenities Group’s Social Media Team (Haley McClelland and Pam Bucklinger) won one Gold Award and two Honorable Mentions on three awards that were submitted to the dotCOMM award competition. There were over 2,500 entries this year.
Gold: Stillwell Spa Instagram Post
Honorable Mention: AAG Instagram Post
Honorable Mention: Spa Oceana at the Don CeSar Instagram Post
A little background:
dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication. The competition is unique as it reflects the role of creatives in the dynamic web that is transforming how we market and communicate products and services.
